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How A Website Can Effectively Serve You
by Richard Chorney

The extent of what an Internet presence can provide your business is only limited by your creativity. In the past decade, the Internet has grown at a tremendous rate - from something that was little more than a novelty into a massive profit-generating medium. It is estimated that by 2006 over one billion people will regularly access the Internet. Giving your business a share of this tremendous market is guaranteed to bring you sure profits - if you take the correct approach.

It is inevitable that one day your business will need to have an online presence in order to remain profitable. By building your online presence now, you can manage, grow and maintain your market share NOW, before your competition does!

Here are ways a web site would benefit your business:

Increase profits through online sales
If your products or services could potentially be sold online, there is absolutely no reason why you should not offer them via the Internet.

Create an affiliates or distributors program to market your products for you
No matter how hard you try, the extent of what you are able to accomplish is limited by how much time you have available. The development and implementation of an affiliate program, to reward individuals or businesses for promoting your products is extremely effective, and has the potential to rapidly boost your profits.

Post-sale follow-ups and assistance
Studies have shown that at least 36% of your former customers would be willing to purchase from you again. You can effectively use a web site as a medium to market to prospective and current customers, and increase the quantity of sales that you generate. By establishing an email newsletter, you can continually follow-up with prospective and current customers, automatically, at almost no cost. This has the guaranteed potential to provide your business with a steady stream of sales.

Save yourself time and automate redundant tasks
How many times have you said to yourself, "I wish there were an easier, or quicker, way to do this"? Performing redundant tasks is counter-productive, and strongly limits your success potential. Almost any task that is performed on a repeated basis can be automated.

With a web site you can improve your customer service efficiency and quality through the implementation of automated email follow-up's and other valuable features.

Expand your market share through access to a worldwide market
When you combine the efficiency of targeting your promotions online with the tremendous number of people accessing the Internet, you can increase your market share to maximize your profits.

These are just a sample of how a website can effectively serve you, and if implemented in a strategic fashion, the results can almost be overwhelming.


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